Someone recently asked me what my process is for curating an article where I’m going to unearth some information.
After writing what I believe was a very thorough response, I figured it only made sense to also share it in an article as well.
Guide to Creating a Thorough Article
#1 — Ask Yourself the Following Questions
What is the source of this information? And is this information specific enough to where your source could be found and would that compromise them? Have you thoroughly considered any and all implications of you revealing this information? Is it relevant to the community/your readership/viewbase?
If you don’t know the answers to every question I posited above, you aren’t ready to write anything.
#2 — Create a Solid Title
Come up with a title that will garner attention, but not cross over the threshold of being ‘clickbait’. Don’t over-embellish or exaggerate what you’re writing about. Understand the content you’re delivering, your audience, and whether you even need to ‘sell’ the article based on the topic.
For example, I don’t need to really ‘sell’ a Bitcoin price analysis. That’s something that people are naturally interested in. However, let’s say you’ve done some research/due diligence and you’re releasing/divulging information that has never before been unearthed — you want to make sure you craft your title carefully.
I say this because you will be held to whatever title you put on that article. This may also be what ultimately ‘exonerates’ you when people try to create false narratives about the quality of your writing. Even if you have a super strong belief about something, if it can’t be proven, you should not put it in the title of your article, even if you cover yourself by writing “So and so is suspected by…”
Now, for the Actual Writing Part — This is How I Like to Mentally Structure My Articles:
#3 — Summarize the Whole Point of Your Article
Even if the title of the article makes it painfully common sense, just provide a brief explainer of what the core of your article is about.
This is not only professional, but it bodes well for SEO purposes as well.
This portion shouldn’t be any more than 3–5 sentences max. Don’t try to litigate the issue in these beginning statements; that’s what the rest of the article is for. This should also be before the introduction to your “actual” article. Consider this to be the movie trailer of your feature film.
#4 — Go Over the Basics of the Underlying Case
This is where you catch everyone up to speed.
#5 — Where Did it Happen?
Give folks information about the location. Country/exchange/chat room/social media platform/text messages/etc.
It is critical that individuals have this type of information in order to receive the proper context.
#6 — What is the Prevailing Thought/Theory on What’s Going On?
This is where you cover any of the community sentiment (if any).
#7 — Introduce Your Inside Information/Alternative Theory Again
This is where you start putting out the evidence/proof to corroborate whatever you’re asserting. You want to be as thorough as possible in this section, because this will define whether your article stands as something substantiated or quickly becomes ‘debunked’ as bullshit.
Please note, you need to be careful to not overstep reality when it comes to the assertions that you make. Only assert things as fact that are substantiated by clear evidence.
In some cases, it is best to simply present what you have and let the general public make their own assumptions rather than attempting to guide or ‘lead’ them to a conclusion.
This exonerates you while also forcing you to make your case clear through evidence and factual information — which, in my opinion, is a core essential of a great investigative reporter.
#8 — Dot Every ‘i’ and Cross Every ‘t’
Make sure that you are on your ‘p’s’ and ‘q’s’ and that there are no stones un-turned in your analysis.
#9 — Introduce Contrapositives
Anticipate and explore alternative theories that fall along the lines of “What if I’m entirely wrong about what I am assuming in this article?
#10 — Disclose Any and All Conflicts of Interest
If you have any conflicts of interest, then you need to make sure to disclose that in full (i.e., you’re already invested in a certain project, you’re invested in a competitor, you know the individual(s) that you’re reporting on, etc.)
These are just a few of the tenets that I personally use when I am curating reports/Medium publications to publish and put out in the space for others to read/see.
Hopefully this helps others as they embark on this journey of cryptocurrency as an influencer/major figure.
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